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Mums make heavy search engine use in Shopping

DoubleClick Performics recently released data resulting from a usage study targeting “mums” and completed in cooperation with Microsoft and ROI Research, which showed that of the nearly 1,000 mums surveyed, 89 percent use the Internet at least twice/day, and 90 percent have been using it for more than seven years. 86 percent of respondents said search engines are the most efficient way to find information.

The data illustrates heavy search engine usage in support of online purchases, offline purchases, coordinating travel and many other planning activities among mums