Photogold is taking part in a quiet revolution in the viewing habits of Sky subscribers. Photogold is one of the first companies in the UK to set up a TV site on Sky Interactive. This is the new e-commerce portal set up by Sky giving its 8 million subscribers access to a wide range of products and services . Sky subscribers can press the Interactive button on their remote controls to go to the Skynet portal. Subscribers will be able to order products directly from their TV sets later this year .